The weekend is here, so I finally get the chance to sit down, relax and read InStyle Germany. While flicking through the pages, I see an interview with Swedish blogger Elin Kling and pictures of my favorite blogger Leandra Medine (you might know her from her blog “The Man Repeller”). There is even a fashion spread with blogger Hedvig Opshaug. This makes me think: are fashion bloggers the new models?

Chiara Ferragni’s blog “The Blonde Salad” is famous all over the globe and I love following Chiara’s fashionable life. Recently, Chiara showed pictures of a shooting for Glamour Russia. Chiara is a fashion blogger, but also has many model jobs, because she has the perfect “model look”: tall, skinny, flawless skin. Elin Kling even was a professional model, before she started to write her blog. Modeling and blogging often go hand in hand. Many fashion bloggers show their personal style by shooting outfit posts (you should check out the great outfits of my beautiful best friend Sarah). By becoming more successful, labels start to provide the bloggers with clothes – bloggers wearing their brand in outfit posts and to fashion weeks is great and easy advertisment for labels and fashion bloggers (including myself) have fun collaborating with brands.

Blogger events nowadays often include shootings with professional photographers and a hair and make-up team. There are large clothing racks full of samples – of course, in model sizes 2 and 4. Wait, shouldn’t this be a fun shooting for fashion bloggers, not a shooting with professional models? Do brands simply assume that bloggers should be able to fit in these small sizes? (Of course, there are also exceptions (like at C&A this week), but this situation can be observed quite often). I appreciate the different looks of fashion bloggers – how boring would it be, if we would all be size zero and isn’t this what blogging is all about: diversity? How hard can it be to provide clothes for blogger shootings in “normal” sizes.

This all leads to one question: do fashion bloggers have to look like models if they want to be successful? If you look at some of the top bloggers (let’s just stay with the girls here): Chiara, Leandra, Elin, Andy … you could say, yes. They all wear model sizes and could easily be – or already are – featured in fashion spreads. However, I don’t think you need to look like a model to be a good blogger. I believe, you have to show your personality through your blog and the most important thing: your personal take on fashion. What do you think? Are fashion bloggers the new models?

Read the German version of the article after the cut! Weiterlesen →